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ALL TIME HIGH WITH VOLVO – THE GAME
More than 50,000 downloads in two days of Volvo Cars and SimBins recently released PC racer Volvo - The Game. The number of visits on Volvo Cars website www.volvocars.com increased with 50 percent compared to the daily average on the release day and more than 5 million search results in Google for Volvo - The Game also show some of the great interest.
In addition an increasing amount of players are testing their driving skills in two global competitions. Through Global competition - available on www.volvocars.com/game - are players invited to compete with their best lap time against other players across the world. Two days after the game was released more than 1,200 were already competing.The competition is set up as two independent races: The first runs between 26 May and 9 June, 2009, on the Gothenburg Eco Drive Arena, Sweden matching the STCC race the coming weekend on the real race track where Volvo - The Game can be taken for a test drive in simulators from SimBin.
The second competition will run between 10 and 24 June, 2009 on the Chayka race track. The player competes with the S60 Concept Car in the competitions and after each lap the players score will show as well as the position. The number of laps a player can drive is unlimited and some 40 people have so far been running more than 100 laps individually. The winners in the first competition will be announced 10th June on the billboard at www.volvocars.com/game
Prizes:
1st Prize
Set of tyres, up to 18´´, from Pirelli. Official Partner for Volvo the Game www.pirellityre.com
2nd Prize
Large printed image of the S60 Concept from www.volvoprints.com
3rd Prize
Games from SimBin, see more at www.simbin.com
4th Prize
Games from GamersGate, account loaded with 50.000 Blue Coins. www.gamersgate.com
5th Prize
Printed image of the S60 Concept from www.volvoprints.com
6th to 10th Prize
Collectable Scale model of the S60 Concept from Volvo Merchandise. Limited edition in scale 1:43. www.volvocars.com/collection
BACKGROUND
Volvo - The Game is a new racing game developed by SimBin Studios and Volvo Cars, where the player will be able to feel what it is like to drive a Volvo on a real race track. It is also possible to select the Volvo of your choice, compete against your own best times and have the track all to yourself. Or you can compete against up to eleven computer-controlled competitors.
Foot note: Volvo - The Game was launched on 26 May and can be downloaded for free from www.volvocars.com/game
For further information contact:
SimBin Studios
Magnus Ling / Executive Vice President
+46 709 64 46 54
magnus.ling@simbin.com
Volvo Car Corporation
Maria Bohlin/Press Officer
mbohlin1@volvocars.com
Tel +46 31 59 65 25
